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Organic supply concern for growing US burger chain
The premium burger segment is one of the strong growth areas in the North American food service industry, and one of the emerging successful players in the market segment is Elevation Burger.
The company uses Certified Organic ground beef patties, exclusively, as one of its key points of difference.
Elevation Burger director Hans Hess told Beef Central that the company sat in what was known in the US as the ‘better burger’ segment, which was a step above the conventional fast-food options like Burger King, Wendy’s or McDonalds.
Up until relatively recently, burgers were typically a fairly low-quality product, but that had started to change with the arrival of chains like Fuddruckers’s that started offering ‘something better, and different.’ That trend had continued to gain momentum.
Pent-up global demand for Organics, says beef program manager
International demand for Organic beef products is such that one US-based end-user has offered to subsidise Australian cattle producers’ costs in converting to Certified Organic production, the developer of a new supply chain says.
Simone Tully has a 15-year track record in Organic beef production and supply chain coordination, being one of the key drivers of the trail-blazing Organic Beef Exports group established in Queensland’s far western Channel Country in 1996.
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