The company uses Certified Organic ground beef patties, exclusively, as one of its key points of difference.
Elevation Burger director Hans Hess told Beef Central that the company sat in what was known in the US as the ‘better burger’ segment, which was a step above the conventional fast-food options like Burger King, Wendy’s or McDonalds.
Up until relatively recently, burgers were typically a fairly low-quality product, but that had started to change with the arrival of chains like Fuddruckers’s that started offering ‘something better, and different.’ That trend had continued to gain momentum.
International demand for Organic beef products is such that one US-based end-user has offered to subsidise Australian cattle producers’ costs in converting to Certified Organic production, the developer of a new supply chain says.